Arabian Travel Market 2025: Africa’s 4x4 Frontier. Leading the Safari Mobility Conversation

We proudly represented African mobility innovation at the prestigious Arabian Travel Market (ATM), held at the Dubai World Trade Centre. As one of the world's most influential travel and tourism expos, ATM brought together global stakeholders to explore the trends, technologies, and solutions shaping the future of travel.

Showcasing Africa’s Engineering Excellence

At the heart of RSA’s showcase were our custom safari and utility vehicle conversions, meticulously built to deliver performance, reliability, and comfort in Africa’s most demanding terrains. ATM provided a powerful platform for us to present ourselves as solutions engineered for purpose-driven travel and luxury adventure experiences.

Forging Global Connections for Local Impact

Our presence at the ATM allowed us to:

• Engage with leading global and regional travel stakeholders

• Exchange forward-thinking ideas with tourism innovators

• Showcase how RSA is redefining mobility in Africa’s travel sector

These conversations reaffirmed the vital role of specialised, homegrown solutions in the global mobility and tourism conversation. We explored new markets, discussed the future of sustainable tourism infrastructure, and initiated exciting new partnerships that we believe will shape the next chapter of RSA’s growth.

ATM 2025 was truly a statement. A statement that Africa is ready to lead in engineering innovation, that mobility is being redefined, and that tourism’s future is being built right here on the continent.